Our Expertise Team
Founder & CEO
He is having more than two decades of professional experience in the field of Public affairs, corporate disputes & Litigation Communication. He is one of the most seasoned and experienced person in the country today when it comes to handling litigation matters & its strategic communication, he has been working in this domain for around 15 years and advised some of India’s biggest conglomerates on their day to day communication program & litigation matters, such as legal battle between Ambani brothers (RIL vs RNRL) on distribution of natural gas from KG basin, 2G spectrum allocation matter aka 2G Scam , allocation of Coal blocks aka Coal scam, help securing operational creditors their legitimate dues in the tune of 700 crores in an IBC matter Binani Cement, protected the interest of world’s largest heavy engineering company in a tendering process of around Rs.700+ crores awarded to Chinese companies, helped corporates securing numerous legal relief from various tribunals & courts similarly advising individuals in a high profile media centric matters by designing effective communication strategies helping them in getting legal remedies & bail from lower and high court
He held a leadership role (Additional Vice President – Corporate Communication) on group level reporting to Chairman’s office at Reliance Group for almost seven-year of tenure and work for group’s listed and unlisted companies and got in-depth understanding of Telecom, Roads & Infrastructure, Defence, Power, Finance & Capital, Entertainment and other sunshine sectors.
While serving in leading PR firms at a leadership role, he had successfully managed mandates for 200+ corporate clients which includes Reliance Industries Limited, Tata Group, Vedanta group to name a few and successfully handled their day to day communication programs and high ticket litigation matters
While working at a senior level in communication domain, he worked very closely with the corporate affairs & legal department of the various big corporates in furthering their group objectives in important strategic issues, which includes; handling their Legal matters, CSR initiatives, Competitor intelligence, policy advocacy, advising and helping them in designing communication plan and handling day to day queries raised by media, ministries of Centre & State govt, departments and regulatory bodies.
In these 2 decades while working with various Corporates and stalwarts, he has built healthy relations with Editors, Bureau Chief, beat correspondents, of National & International wire agencies, print, magazines and electronic media.
Senior Partner – Strategy
Aman has spent over two decades working with leading global brands in Public Relations, Litigation PR, and Law Firm Marketing. He is one of the pioneers in law firm marketing and Litigation PR in India.
His experience of working with organizations such as KPMG in India, Amarchand Mangaldas, and then Shardul Amarchand Mangaldas gives him a good understanding of working in regulated industries. He also worked extensively on strategy and brand transformation while the split took place at Amarchand Mangaldas. He has steered the communications for organizations during complex situations and is well-versed with the nuances of it.
He has been in leadership roles in multiple PR agencies managing their key clients such as Google, Deloitte, etc. and their P&Ls.
He regularly writes for Indian and international publications on a variety of issues. He has been part of several juries and he is the recipient of the Corporate Excellence Award by IPE and has been named as one of the top 100 influencers in the PR industry by exchange4media for two years in a row.
Askari H Zaidi
Director – Content
Mr Askari H. Zaidi is a veteran media, communication, and image management professional. Before joining corporate communication as a profession, Mr Zaidi had worked as a journalist in different senior editorial positions in The Times of India, Hindustan Times, and Indian Express for over 20 years.
In 2000 he was engaged by Hindustan Times to launch the newspaper in Bhopal, Raipur and Nagpur. He remained in central India for 7 years managing the three editions. Several journalists trained by him are today working in different TV channels and publications.
In 2007 he switched to corporate communications and worked as the Group Head, Corporate Communications in some large business houses such as Reliance Group, Jaypee Group, and Jindal Steel and Power Ltd.
Besides vast media contacts, Mr Zaidi also knows several politicians and policy makers very closely as as a journalist he used to interact with them very often.
Mr Ishrat Zafar
Director – Creatives
Mr Ishrat Zafar is an alumnus of IIMC Delhi and a well-known film director. He is highly imaginative and known for water tight script writing. He is well versed with all the latest VA equipment and editing software and has a knack of bringing out the best in production.
In his 30 years of career he has made more than 200 short films and documentaries for central & State government ministries, PSU’s such as Ministry of Health & Family welfare, Ministry of consumer affairs, DAVP, Ministry of Women & Child, Ministry of Defence, Ministry of Information and broadcasting, Ministry of Railways, Delhi Traffic Police, WHO, UNODC, CIC, Indian Oil Corporation Limited, Powergrid, NHAI, EESL, GAIL and India’s leading corporates and industry bodies.
Nilesh is a Public Policy and Government Affairs consultant with a decade and a half long work experience in managing brand reputation, safeguard interests of the organisation and lead proactive and reactive advocacy interventions with Regulatory, Legislative, and Statutory Bodies of Government of India & State Governments that help foster growth strategies of an organisation. His advising, persuasive and negotiation skill in shaping and designing of public policy, regulatory framework and risk management, plots strong political, bureaucratic, law enforcement, regulatory bodies and business contacts.
His strong relationship with various state Government in the country have helped meet far-reaching objectives of the organisation from diverse portfolio. He has so far delivered incessant results on complex issue on business operation per say, in averting risk and resolving issue arose on part of Law enforcement, regulatory bodies, ULBs, PSUs, Autonomous institutions, Industry association, RWAs, and Public and private Institutions.
He has worked in Delhi, Odisha, Mumbai, Telengana, Chhattisgarh, Madhya pradesh, Karnataka, Kerela and Tamilnadu for Vodafone Idea, Vodafone India, Vaishnavi Communications and Grey Worldwide.
Nilesh is an alumnus of the IIMC, New Delhi and holds a Master of Business Administration degree from MDI, Gurgaon.
Director – Social & Digital Media
Abhijit has more than 20 years of experience in marketing, online marketing and social marketing.
Having worked as marketing head in USA based healthcare company for almost a decade, he gained wide experience in a variety of industries. Working in online marketing sphere for last 10 years Abhijit is a leading internet marketing and search engine strategist. He helps clients maintain an edge in search engines and the online media. He has helped value-conscious businesses build site traffic, increase the user base, boost web sales and bolster customer satisfaction.